How am I framed? Who does the internet think I am?

The internet probably thinks i'm a young spoiled punk who has lots of friends, an utterly expensive wardrobe, and likes music and football. With being an ambassador for the university, I have to have social media networks to interact with prospective students. In addition to these accounts I have my personal accounts as well. On my ambassador accounts its filled with high schooler's, so I dont have much information to relay there. On my personal accounts, I have a vast majority of followers. Most to all people on these networks I know on a friendly basis or are friends of friends.  But there are still some people that I just don't know. On Instagram I am open to let anyone follow me and with a simple hashtag you can get thousands to come across your account by just a simple key term.

I think its kind of scary that people can know where i'm at and who i'm with just by looking at my photos. So this past week, I logged out of all my personal accounts and don't plan on logging back in. Social media has gotten out of hand for me. Im better off without it.

Lastly, I think its pretty creepy that when I look for sneakers on Ebay, it will come up to the left of my Facebook feed saying "Still looking for those Yeezy Boost 350" followed by a picture. Its scary to know that everything you put on the internet is embedded and is there forever!

FITSZN :Facebook Stats

Posts:

I tried to post at the minimum of 2 times per week if not everyday. Depending upon time of the day played a key factor in reaching my audience. Looking back I wish I had tagged more people early on,

Post Reach:

I started out of the gate hot! But slowly began to come to a halt. Getting the feel for it was pretty simple but keeping up with the times my users would be most intrigued was the hardest part.

Goals & Cross Promotion:

I believe cross promotion is where I had my key success, having a lot of friends on my normal FB page helped very much. Instagram was a huge success as well. I feel like Instagram broadens it even more to have other pages shout you out. My biggest goal was to engage with people enough to were they wanted to message me and I feel like I succeeded to a certain extent.

Self Evaluation & Critique:

All in all, I felt like I accomplished my goal to get my story out and engage others and motivate them in taking the initial step in the weight loss process.What worked was the meal preps! Everyone loves food and everyone loves food that looks good. I did a pretty good job at making the healthy food look appetizing for usually non healthy eaters. I also showcased on motivating and creating a "judgement free zone." Looking back I wish I had posted more towards the end. Its hard running a Facebook page about fitness based on your body because it can only run if you do (Literally).

Audience:

My audience had a significant toll on my success I had to reach people with the same goals as me without trying to sell them a weight loss overnight program for $39.95.I took to the younger crowd, as they are typically more interested in fitness than a 45 year old. 

Facebook Ad:

Equitable Business Frankfurt/Chicago

I did my research on equitable business in Chicago and Frankfurt. The two cities are very different but have a few similarities.

Frankfurt happens to be the #1 most economically sustainable city in the world.

International financial institutions play an important role in promoting investments in energy efficiency, renewable energy, and other environmental-friendly measures via special credit lines and direct funding. Our Sustainable Energy Finance Competence Centre therefore supports and advises banks in building up successful business segments to finance energy efficiency and renewable energy investments. We offer assistance during the entire investment cycle: from project identification, appraisal and implementation through operation and monitoring, to evaluation of investment measures and financial impact.
Our expertise is as wide as it is strong - we cover projects and investments of all varieties and sizes. Our fields of activity range from renewable energy and energy efficiency finance to carbon finance and REDD. We offer support services during all phases of project design and implementation. Besides market and feasibility studies, we support financial institutions in strategy and loan product development, capacity building, marketing, as well as adaptation of procedures, systems and reporting tools. Furthermore, we provide solutions for energy savings calculations and advise investors in sustainable energy investment measures.
Frankfurt, which calls itself “Green City Frankfurt,” took the leading spot for a number of factors. It has reduced its CO2 emissions by 15 percent since 1990 and it has the largest German city forest (one-third of the city) and extensive green belt. Frankfurt is also working towards 100 percent renewable energy sources by 2050. What’s more, 15 percent of commuters in Frankfurt travel to work on a bike, and the city is very compact and walking-friendly. On the “Profit” front Frankfurt has been able to achieve all of this while increasing its economic power and office space within the city at the same time.

Chicago Cleanweb Challenge hackathon series connected residents and programmers to compete in creating data driven solutions for sustainability

Greencorps Chicago Youth Program provides high school students summer learning and workforce training in horticulture and bicycling

Chicago Goals: The Chicago Innovation Exchange, the innovation campus at the University of Chicago, was launched. Housing a business incubator, a $20 million seed investment fund, and programming for entrepreneurs, the CIE will work to commercialize research ideas and support entrepreneurship on the South Side. Additionally, the CIE will partner with the Chicago Department of Public Health on a program aimed at finding innovative approaches to public health challenges using interdisciplinary teams of University researchers and students and non-health data from CDPH. Looking ahead, the CIE will launch a shared office space that includes the Argonne National Laboratory, Fermi National Accelerator Laboratory, and Marine Biological Laboratory, creating the first ever location for these research institutions in Chicago to be together under one roof.

Sources I used;

http://www.cityofchicago.org/city/en/progs/env/sustainable_chicago2015.html

http://www.gcb.de/en/article/newsroom/press-releases/press-releases-from-the-gcb/frankfurt-named-1-and-berlin-6-in-sustainable-cities-index-from-arcadis

http://www.frankfurt-school.de/content/en/consulting/ias/competence_centres/sustainable_energy_finance.html

Automatic Attitudinal Response

I actually appreciated doing these OTM posts. For me it was an escape from the local news that broadcasts political bullshit, why its 90 degrees in St. George in the middle of October, and other junk I rather not hear. Yes, there were some I thought were downright boring but I was more informed then before I tuned in. My opinions have been pretty steady but at one point there was a sway. I chose these two posts because it showcased my true automatic attitudinal responses.

Playboy: Well, well, well. My automatic response was good luck playboy, you've been exploiting women for over 40 years how can you expect to change without serious repercussions. When I should be more accepting to the fact that they are even trying to make a change.

9/11 Post: I remember when I wrote this! I remember the goosebumps it gave me while listening to the story.I was passionate about this OTM post because I personally was there to witness the tragedy  on live TV. I remember being so young and innocent. 

All in all, I felt I formed an opinion on what I wanted to. If that makes sense. More subjects I could relate to and my passion was deeper I gave a better view of my point. I enjoyed them. 

OTM: Playboy Covers Up

I think its a genius marketing move by Playboy and I cant wait to see how they execute it. Will it plunge and backfire on them? Or can they make a statement and ditch the true slutty appeal?

Physical: Playboy will now stop producing full nude photos on its physical copies of Playboy magazine. They have been doing this for years on in and have made millions of this process, sex just isn't selling like it used to.

Psychological: I love it because this is expressing a different side of Playboy. Can they still sell magazines if women are shown off for having stunning looks, and are classy or is it about how big your boobs are?Its an interesting change for me to see!

Social: Playboy was that dirty magazine that we all talked about was wrong but had one under our bed type of deal. Its interesting to see the different conversation thats going to be talked about now with this change, its still playboy so well just wait and see.

Temporal: Playboy has been a hot topic for years. Sex sells, fantasies sell, so its a different approach but they can quite possibly pull this off.

Cultural: I think they are directing this to a class change more than a cultural change. They want the girls to look more appealing in a classier light probably so more men who like the sophisticated look can buy in.

Climate Change 1.0

Social impacting climate? You may not think they are even relatively close but in fact they are, unlike older times social media plays a key role in this. If  EDF officials and community leaders took to this outlet it would make it widespread for everyone to see. Have more of a connection with online users and what they can do to help fight climate change and stop emissions and pollution. 

Religion 3.0

I feel like religion and social media have joined forces, in doing so has caused a conflict. Messages like, "like this or you don't love Jesus" Many religions have gone mobile you can now follow your favorite church or leader for daily bible quotes.

Im trying to find the logic in this, but I cant seem to. I rather let people find god in their own light and not shove it down a users throat.